Beth Vietmeier, of The Jerome Bettis Bus Stops Here Foundation, on Turning Setbacks into Opportunity
AUGUST 5, 2026What do you do when the career you spent years chasing disappears overnight, and the detour turns out to be the opportunity of a lifetime?
“If you dream it and you want it bad enough, you can do anything you put your mind to.”
What began as a dream of becoming a sports broadcaster took an unexpected turn when an NHL lockout changed Bethany Vietmeier’s career path. Greg Weimer sits down with Bethany, founder of Valiant 3 Communications, to discuss the power of relationships, the importance of saying “yes” before you have all the answers, and how a willingness to adapt can open doors you never expected.
From working at Nevillewood Country Club and learning the art of communication to building a successful business alongside the Jerome Bettis Bus Stops Here Foundation, Bethany shares lessons on entrepreneurship, resilience, networking, and purpose. Their conversation highlights how meaningful work is often found through unexpected opportunities and why making an impact on others remains the most rewarding measure of success.
In this episode, gain insights on:
- Relationships over credentials: why strong relationships often create opportunities that credentials alone cannot
- Say yes before you're ready: how committing before you have all the answers can accelerate personal and professional growth
- Setbacks as catalysts: why a closed door can become the catalyst for an entirely new career path
- Kindness as a strategy: how successful people use kindness and generosity to create lasting impact
- Purpose and service: why meaningful work is rooted in purpose and service to others
- Built to adapt: how resilience, adaptability, and perseverance help entrepreneurs navigate uncertainty
Greg Weimer
Chief Executive Officer, Chairman — Confluence Financial Partners
Greg is passionate about helping individuals and families maximize their lives and legacies. His journey began in 1986 as a financial advisor, and he went on to join American Funds Distributors in 1993, where he became senior vice president and served on the Board of Directors.
Greg attended the University of Pittsburgh, where he earned a business degree with a concentration in computer science and mathematics. He serves on the Board of Directors of UPMC Children’s Hospital of Pittsburgh, is Vice Chair of the Children’s Hospital of Pittsburgh Foundation, and is a Knight of the Order of Malta.
He was named Italian Man of the Year by the Pittsburgh Italian Scholarship Fund in 2024 and received the Community Caritas Award from Catholic Charities of the Diocese of Pittsburgh in 2025.
