Inside the World of Betsy Wentz: Fearless, Passionate, and Inspiring You to Chase What You Love
APRIL 15, 2026A childhood in her mother's studio. A career in behavioral health. Then Betsy Wentz went back to the thing she loved.
“Buy what you love and you'll find a place for it.”
Betsy Wentz grew up in her mother’s design studio and went into behavioral health. Then, in 2000, she traded the clinical work for the studio floor, joining her mother’s firm and eventually building her own practice — a nationally recognized interior design brand with projects across the country and features in House Beautiful, Better Homes & Gardens, Veranda, and Elle Decor. In this conversation with Greg Weimer, Betsy walks through the career pivot, the collaborative approach that sets her firm apart, and the philosophy she eventually distilled into her book, Design Happy.
The part of the story that sharpened the work was the part she didn’t plan for. Betsy talks openly about caring for her mother through Alzheimer’s and losing the childhood home she grew up in to a fire — and how both experiences reshaped her view of what a home actually is and what belongs inside one. Out of that came the line she still gives every client: buy what you love, and you’ll find a place for it. It sounds simple. It isn’t. It’s a philosophy built on two decades of practice, two rounds of loss, and a willingness to say yes to the next thing before she felt ready.
In this episode, gain insights on:
- Following your passions: Betsy grew up in her mother's design studio but studied psychology in college and worked in behavioral health at Western Psychiatric. In 2000, she traded the clinical work for the studio floor. The pull wasn't planned — it was caught, not taught.
- The importance of collaboration: Betsy requires clients to participate in the design process. She doesn't offer three options and let them pick. Clients pour through fabrics, wall coverings, and materials in her studio until she hears the word "love." Without it, they keep working.
- Intentional decision-making in design and life: "Buy what you love, and you'll find a place for it." Her mother's line became her business philosophy. It works the same way inside a house as it does inside a career — trust the pull, find the placement later.
- Saying yes to opportunity: Betsy calls herself "a yes person." After the fire, she leased a space above a market, then bought a building on Walnut Street, then joined the Kips Bay Show House in Palm Beach, then landed the cover of *House Beautiful*. Each step scared her. She said yes anyway.
- Empathy, creativity, and resilience: Caring for her mother through Alzheimer's from 2005 until her passing in 2020, raising four children, losing the family home to fire, and rebuilding the brand from emergency space to national recognition. "I don't care how many times you failed, but it's your ability to get back up."
Greg Weimer
Chief Executive Officer, Chairman — Confluence Financial Partners
Greg is passionate about helping individuals and families maximize their lives and legacies. His journey began in 1986 as a financial advisor, and he went on to join American Funds Distributors in 1993, where he became senior vice president and served on the Board of Directors.
Greg attended the University of Pittsburgh, where he earned a business degree with a concentration in computer science and mathematics. He serves on the Board of Directors of UPMC Children’s Hospital of Pittsburgh, is Vice Chair of the Children’s Hospital of Pittsburgh Foundation, and is a Knight of the Order of Malta.
He was named Italian Man of the Year by the Pittsburgh Italian Scholarship Fund in 2024 and received the Community Caritas Award from Catholic Charities of the Diocese of Pittsburgh in 2025.
