He’s Helping Businesses Grow by Rethinking Digital Marketing in the Age of AI: Bill Bishilany on AI, Marketing, and Human Behavior
MAY 27, 2026What if the most important thing about AI in business is not what it can do but how well you understand the people you are trying to reach?
“Everything you've ever wanted is on the other side of happiness. You've got to be happy first and you can have everything you want after that.”
In this episode, Greg Weimer sits down with Bill Bishilany, founder of Mileage Design, to explore what it really means to rethink digital marketing in the age of AI. From graduating Ohio State in construction management and surviving the 2008 recession to turning around distressed franchise brands and discovering human-centered design through the Stanford d.school reading list, Bill shares how an unconventional path shaped the way he builds digital strategies rooted in empathy and problem solving.
Together, Greg and Bill explore how artificial intelligence is changing the way businesses connect with people online, why trust and credibility matter more than ever in search, and what it takes for leaders with a growth mindset to stay ahead. This conversation goes beyond marketing into what it means to live intentionally, pursue happiness as a practice, and build a legacy defined by being thoughtful, deliberate, and by design.
In this episode, gain insights on:
- The truth about SEO and AI: how search is evolving beyond the ten blue links and what businesses need to do to stay visible in an AI-driven landscape
- Why human connection still matters: how the firms that blend technology with genuine relationships will be the ones that win in a world moving faster than ever
- The role of trust and credibility in online search: why what others say about your business matters more than what you say about yourself and how to build that trust deliberately
- Why diverse experiences create stronger problem solvers: how Bill's path from construction to medical devices to franchise turnarounds to digital marketing made him better at every stage
- Human-centered design and solving at the point of frustration: how empathy and understanding real human needs lead to better solutions in business and in life
- Happiness comes first: why Bill believes everything you have ever wanted is on the other side of happiness, not hardship, and how intentional living shapes the life you are building
- Building with legacy in mind: what it means to raise someone's future best friend and why Bill wants to be remembered as thoughtful, intentional, and deliberate by design
Greg Weimer
Chief Executive Officer, Chairman — Confluence Financial Partners
Greg is passionate about helping individuals and families maximize their lives and legacies. His journey began in 1986 as a financial advisor, and he went on to join American Funds Distributors in 1993, where he became senior vice president and served on the Board of Directors.
Greg attended the University of Pittsburgh, where he earned a business degree with a concentration in computer science and mathematics. He serves on the Board of Directors of UPMC Children’s Hospital of Pittsburgh, is Vice Chair of the Children’s Hospital of Pittsburgh Foundation, and is a Knight of the Order of Malta.
He was named Italian Man of the Year by the Pittsburgh Italian Scholarship Fund in 2024 and received the Community Caritas Award from Catholic Charities of the Diocese of Pittsburgh in 2025.
